'Upcycle' is the first brand to participate on Rarefind. This Mumbai based initiative started in 2017, and is India’s foremost upcycle brand. It uses a heterogeneous mix of waste to create unrecognisable pieces of art and utility. All Upcycle products are 100% handcrafted, and provide the user a chance to reduce carbon consumption, and bond back with humanity, sustainability and the basic joy of living.

Kundalini is an emerging fashion brand based out of Mumbai. It uses the surprise of design to create jewelry, which is modern, moody and expressive. The designs are based on the concept of everyday art, which makes them a joy to wear at both, work, and after work.